Design Story - Chatsworth Packaging Project
Through this design story - the Chatsworth Packaging project - we can show some of the stages involved in the creative process; following the progression from collating information, creating mood boards and initial concepts, through development visuals, artwork and print, to finished packaging in a retail environment.
And what a project! We took inspiration from the wonderful House, filled with artistic treasures to convey the quality of the products; all carefully sourced and made locally in Derbyshire. Having unlimited access to Chatsworth House we wrote copious notes, made inspiring sketches and took lots of photos for visual reference; a rich seam of ideas with which to create an outstanding brand.
Back in the studio these themes were expressed through mood boards and developed as design concepts which lead to the finished range of packaging using the remarkable imagery fom the Estate.
A fabulous project which fulfilled the brief, built a brand and increased sales.